lcd television content including reviews, rating, feedback and guidance.

Introducing the New Sony KDL40EX403 40″ lcd tv. Brand new to the Bravia range for 2010. This stylish 40″ (102cm)tv is Full HD ready 1080p , Wi-Fi Ready, LCD TV with digital TV tuners & 4 HDMI™ connections. Featuring Freeview HD, offering you access to the BBC HD Channel, ITV1 HD, 4 HD and S4CHD (Wales only), this 1080p high definition LCD television comes with an array of great Sony technology including Bravia Internet Video and Ambient Sensor. Freeview high definition is only available in certain areas.

Sony kdl40ex403 is a High Definition TV . The 1920 x 1080 pixel resolution produces wonderful cinematic pictures . The LCD employs a number of features to produce the vivid images that are , sharp and are made up of clearer colour tones without compromising on their originality . The BRAVIA ENGINE 3 feature offers more depth to the images, making them appear almost real. The Colour Feature offers the user several options to manipulate the colour contrasts.

Apart from sharp and original colours, the kdl-40ex403 produces more audible and clearer sounds, thanks to the ex403 feature of the LCD. It is a treat for the ears to enjoy a musical performance on the model. Your eyes will also be well looked after . The Light Censor System sees to it that your eyes don’t get hurt irrespective of the ambience concerning the lights .

Sony 40ex403 is an energy efficient LCD. Apart from keeping it cool for the eyes, the Light Sensor System helps reduce energy consumption. The Energy Savings Trust, a non-profit organization linked to the government, and known for its concern for the environment, has recommended the model on grounds of its low energy consumption. Your purchase of the model would definitely result in a cheaper electricity bill, at least on account of TV watching.

The “home networking” feature as Sony calls it further helps conserve energy, besides time. kdl40ex40 offers a variety of connectors that allow the user to connect large number of peripherals to the LCD. There’s 4 HDMI inputs. You may share videos, photographs and various types of contents on number of other devices.

Sony kdl 40ex403 would not let you get bored if there’s no interesting programs on any of the channels. You can connect a DLNA enabled PC to the LCD and enjoy the content saved on it, whether it’s a movie , or a celebrity’s interview on the LCD screen. Even the playstation may be connected to the LCD. You may enjoy your favourite music or watch a family album which you’ve stored on your mobile .

The LCD can also operate as a workstation in a LAN. You may connect to a computer network or even internet. You’re free to watch the web based content on the LCD screen and surf the net for the information you need . Your innovative imagination is the only limit as to how and to what extent you employ the “home networking” feature.

Sony kdl40ex403u looks cool in a glossy black piano finish. The unit can be mounted on the wall for optimum visibility for the user. The highly convenient and easy to install bracket system makes it simple for you. The smooth swivel action may also be used to adjust the orientation of the screen with a very light and gentle hand.

Your 40ex403 would not be heavy on your pocket . Besides being energy efficient, it charges less than what you’d pay on the purchase of any other LCD on the market. If you study the prices, you will see the difference yourself!

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